Cocktail Menu Design | How To Write A Cocktail List

Do you need to design a cocktail list for your bar or restaurant? Our post lets you know how to go about designing and creating the best possible cocktail menu.

1. Map it Out

To map out a menu, one has to define the total number of drinks, their styles and service formats. Service formats include the ice styles to be used and the glassware. This then has to be turned into reality while checking pour-cost, prices of the drinks and what guests prefer.

2. Be brief

Keep the drink descriptions brief. This creates an element of mystery and wonder, plus some ambiguity. All these acts to deliver the feeling of surprise when a customer Is presented with the drink. Use creativity in your cocktail menu ideas and cocktail menu design but strive to strike a balance by availing an ingredients list but let the customer feel the taste for them.

3. Don't be flowery with words

Do not be poetic with your description of drinks since a cocktail interpretation varies from one person to another. What may deserve poetic acclamation from you can be bland to another person. Being too poetic is also annoying. Just list or note what will help your guests appreciate what they will have to consume.

4. Name your drink

The balance between whimsy and something more direct. You can choose names from whatever gives you inspiration and use some alliteration that is based on what ingredients make up the drink. This enables customers can know what flavor to expect, derived from the alliterated name. You can also use interesting and more fun references i.e. Dixie vodka mixed with orange juice, peach syrup, elderflower liqueur and you can serve it smoking in dry ice. A long list will have customers always asking what the drink is, keep it simple and have fun plays on the words and drink names.

5. Don't get too technical

When it comes to cocktail templates, one has to give a good impression without getting overbearing. Just list what you want them to taste. Leave out things that are too technical or may overly intellectualize drinks that should just be fun imbibing.


Coming up with names for a cocktail is very much a creative process, like creating an image template for cocktail menu design. One has to be creative but not go overboard with a lot of poetry when serving the drink. Give the drink a name, and don't let it be too technical, people have come to have wine and relax, not discuss I or engage in intellectual merits of a cocktail name.

Go ahead and make your menu.

Artwork submission terms & conditions

By uploading your artwork with Orston Pty Ltd here you are agreeing to following terms and conditions:

a) Once you upload your artwork for your order this is final. If there are any issues with your artwork we will notify you first, otherwise printing will begin from the file you supply.

b) If the artwork supplied does not satisfy the criteria on the print template we will contact you and there will be a 'resubmission fee' outlined below.

c) If you choose to change your artwork and we have not yet begun the printing process there will be a 'resubmission fee' outlined below.

Resubmission Fee: For each resubmission there is a $55 inc. GST fee. This is payable via invoice before we recommence your job.

Contact us here if you have any questions.

Custom Logo/Design Print

We can print your company logo or custom design on your menu covers. This adds a unique aesthetic and helps branding your establishment. The per unit fees for each style of printing are outlined next to each print option in the select list. There is no additional discount for custom printing like there is on the covers themselves.

Digital UV print (full colour) - 10cm x 10cm

This is a high quality full colour print using a UV process. There are no additional setup fees for this option. If you require a larger print size than 10cm x 10cm there will be additional fees for this. Contact us here for a quote.

Foil stamp print (1 colour) - 15cm x 15cm

This process places a foil stamp in the colour of your choice. If you require a larger print size than 15cm x 15cm there will be additional fees for this. Contact us here for a quote.

Artwork & Design Instructions

All custom printed items require an artwork file to be supplied for each order. After you checkout you will be prompted to upload this file.

Click here to download printing design template.

Click here if you would like us to help you design your art.

Click here to contact us if you have any questions.

Stamp copper plate setup fee

When we do Foil Stamping we first need to create your copper plate stamp master. Due to the complexity involved in this we charge a one-off $105 (inc GST) for creating the plate for the first order and then $40(nc GST) for every order after that

Click here to contact us if you have any questions.

All Foil Stamp Printing requires a Copper Plate Creation or Setup Fee

When we do stamp printing we need to first create a copper plate and then setup your job. Because of the process involved we charge additional fees for this printing option outlined below.

Option 1. Copper plate creation + setup fees for new customers - $105 (inc GST)
This option is required if you have NOT done done stamp printing with us before - or - you wish to change your logo or design from your last stamp print job. This fee covers creation of your copper plate + setup for the new job. After we make your copper plate (provided your designs do not change) you can use this for your next stamp printing job with us and only pay the reduced rate for setup fees below.

Option 2. Setup fees for existing customers who already have a copper plate - $40 (inc GST)
This is option is only for customers who we have previously made a copper plate for your last stamp printing job and the design or logo has not changed. This fee covers setting up your new job and using your existing your existing plate.


Q: If I order more than 1 type of product with stamp printing do I need to pay additional plate or setup fees for each item?
A: No, not unless you wish for a different design to be on the different items. If these are different you will need to purchase a new plate for each job.

Q: I have a copper plate made by another company, can I use this?
A: Unfortunately not because we use a unique process for our machinery and therefore need to make a new plate